---
title: "Sender IDs"
description: "The name your texts show, such as DUKA AMINA."
url: "https://docs.goomzo.africa/docs/help/sender-ids"
docs_index: /llms.txt
lastUpdated: 2026-11-12
section: "Engagement"
related:
  - /docs/help/messages
  - /docs/help/broadcasts
  - /docs/help/templates
  - /docs/help/placeholders
  - /docs/help/sms-bundles
---

> For an index of all documentation, see [/llms.txt](https://docs.goomzo.africa/llms.txt). Any page is also available as Markdown by adding .md to its URL.

# Sender IDs

> The name your texts show, such as DUKA AMINA.

A sender ID is the name customers see as the sender of your texts, instead of a number. It helps them know the
text is from you. Until you have one, texts go out under Goomzo's.

<Callout title="Before you start">
  [Verify your business](https://docs.goomzo.africa/docs/help/business-verification?utm_source=llms&utm_medium=ai) first. The networks need your certificate to approve a
  sender ID.
</Callout>

## Request a sender ID

1. In **Integrations → Sender IDs**, select **Request sender ID**.
2. Enter the name: 3 to 11 letters, numbers, spaces or hyphens, starting with a letter. Your business name, or a
   short form of it, works best.
3. Choose what you'll use it for: updates and reminders, orders and payments, offers and promotions, or one-time
   passwords.
4. Describe what you'll send, in a sentence or two.
5. Submit.

## After you request

The mobile networks review each request. While it's **In review**, you can **Withdraw** it. We let you know when
it's approved, or, with the reason, when it isn't.

## Which sender ID your texts use

You choose it in **From** when you send. When a text doesn't name one, such as one sent
[through the API](https://docs.goomzo.africa/docs/developers?utm_source=llms&utm_medium=ai), Goomzo uses a sender ID approved for that kind of message, then any you have
approved, then Goomzo's.

---

For an index of all available documentation, see [/llms.txt](https://docs.goomzo.africa/llms.txt)